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STARTER - Visibility & Foundations
Launch with clarity throught strong and effective foundations.
- Express digital audit (website, social media, videos, SEO/SEA, emailing…)
- Positioning & key messaging
- Implementation of initial visibility tools (newsletter, Ads, or social media)
Recommended for: founders, freelancers, and SMEs launching or moving into digital.
MOVER - Acceleration & Structuring
Structure to grow with a solid and consistent strategy.
- Align marketing & communication with business objectives (360° strategy & multichannel plan)
- Define target audiences, personas, and customer journeys → tailored content, segmentation, and personalization
- Optimize the conversion funnel (TOFU–MOFU–BOFU) and set up commercial toolkits
- Planning & automated campaigns (segmentation, nurturing, follow-ups)
Recommended for: SMEs and mid-sized companies seeking more leads and scalability.
FLYER - Global & Transformation
Perform and innovate for ambitious organizations seeking sustainable impact.
- Global go-to-market (FR/EN): strategy, execution, local adaptation
- AI & data-driven marketing: audit, automation, intelligent workflows, advanced personalization
- Corporate & CSR communication: innovation, transformation, change management
- Business ideation & coaching: new ideas, acceleration, and strategic team support
Recommended for: scale-ups, SaaS, medtech, biotech, industry, energy, and fintech.
TREND - Marketing & Communication Transition Management (Interim)
Driving change with immediate impact and continuity.
- Rapid integration & immediate operational capacity → direct ownership of key priorities
- Independent external perspective → clear identification of growth and transformation levers
- Proven expertise & rigorous methodology → 16+ years of international experience, 30/60/90-day roadmap, 6–12 months, clear KPIs
- Tangible results & knowledge transfer → measurable performance improvements and ensured continuity
Recommended for: SMEs, mid-sized companies, and groups in transformation, growth, or crisis (new launch, interim replacement, internationalization, repositioning, internal reorganization, digital or CSR transformation).
A LA CARTE - Tailored Services
Flexible services to fit your needs: get inspired by these examples or create your own.
- Marketing & communication audit → 360° analysis, strategic recommendations, clear and actionable deliverables
- Brand strategy & storytelling → brand platform, key messages, narrative identity, and impactful pitch
- E-commerce & digital sales → Shopify launch or optimization, SEO/SEA, Ads, content, emailing, automation & tracking
- ABM & sales enablement → sales kits, lead generation (MQL → SQL), ROI dashboards
- Growth marketing & multichannel campaigns → acquisition strategy, nurturing, innovative campaigns to sell more and differently
- PR & influence (FR/EN) → product launches, corporate communication, key milestones
- Applied AI marketing & sales → automation, lead scoring, advanced reporting, training, and coaching of sales teams
- International go-to-market → localization, sales kits, entry strategies, and global rollouts
Why MarCom Global ?
Integrated Marketing & Communication . Local and Global Vision. Clear strategy & concrete execution . FR/EN with a touch of innovation
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