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My last name is Marcom, a fusion of marketing and communication. Coincidence, or meant to be? Most certainly a vocation!It’s the signature behind every action and strategy I design and implement to promote a brand, a product, or a service. It defines my work.My 4 pillars: Analytical • Curiosity • Empathy • Persuasion.From an early age, I knew I wanted to build connections between ideas and actions, teams and clients, cultures and markets.From Sydney to Florida, then New York, London, Paris, Lyon, and Geneva, my journey has been shaped internationally, at the crossroads of strategic marketing, influence communication, conversion, technology, and human experience.Radiant, committed, and impact-driven, I channel action into transformation.
OVER 16 YEARS OF
INTERNATIONAL EXPERIENCE
For over 16 years, I’ve been helping startups, SMEs, and global corporations build marketing that is more aligned, more human, and more effective.My international journey fuels a 360° marketing vision: agile, strategic, and grounded in real-world performance.
STRATEGIC &
OPERATIONAL EXPERTISE
From vision to execution.I work as a fractional marketing director, consultant, or interim manager on high-impact missions such as: Team and operations structuring, digital project launches, framework design, and performance management.
A DATA-DRIVEN, RESULTS
ORIENTED APPROACH
I combine data insights with a strong results culture to:• Generate qualified leads• Strengthen brand awareness• Contribute directly to revenue growthThrough clear KPIs, dashboards, and ROI modeling, I optimize impact at every stage — with a pragmatic, performance-first mindset.
EVERY DAY,
I’M COMMITTED TO:
• Giving meaning to teams, to foster clarity and engagement• Simplifying complexity, to create seamless customer experiences• Designing and developing useful, sustainable, and inspiring products and services that drive positive transformation
Recommendations
Shared experiences, success stories told...
“It was a real pleasure having this smooth and constructive teamwork with my colleague Natasha Marcom on Corporate projects: first, on SGS Transparency-One and later within the Corporate Digital, Technology & Innovation team. She is a brilliant Marketing Expert, and we successfully worked to effectively unite and actively engage International teams on our Corporate projects.Our seamless collaboration led to numerous successful campaigns, thanks to her creativity, efficiency, initiative, strategic thinking, and flawless execution. Natasha's talent for turning ideas into impactful marketing results is truly remarkable. I highly recommend Natasha.”
Sophie Arrebola, Digital & innovation Project Manager
“I have worked closely with Natasha over the last four years at SGS in the context of Digital Trust, including Cybersecurity and Trust in AI. Natasha is very structured and systematic, ensuring every project is managed with precision and efficiency. She has been instrumental in initiatives like webinars, whitepapers, videos, podcasts, conferences/exhibitions, and campaigns. Her proactive approach and excellent communication skills make her an invaluable asset to our initiatives. Natasha is not only a skilled professional but also a wonderful colleague to work with."
Martin Schaffer, Group Head of Digital & Innovation at SGS
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